Program
| Arial | Thursday, 26.06.2008 | Friday, 27.06.2008 |
|---|---|---|
| 9.00 - 10.30 |
Session 1 Gianfranco Walsh and Dieter Zoebel (Dean): Welcome note Introduction of Conference attendees |
Session 4 Louise Hassan (The influence of GDA information on choice: The roles of temptation, conflict and self-control) Ross Gordon (The evidence for social marketing as a behaviour change approach) Edward Shiu (Teaching Social Marketing) |
| 10.30 - 11.00 |
Coffee Break | Coffee Break |
| 11.00 - 12.30 |
Session 2 Edward Shiu (Social Marketing Campaigns Across Cultures - Does one Size Fit All?) Nicole Klinner (Perceived Customer Discrimination in Service Industries - An Analysis of Antecedents and Customer-Related Consequences) Yaromir Munoz Molina (Using Fear Appeals in Warning-labels to Promote Responsible Gambling among VLT players: a theoretical framework) |
Session 5 Enda McGovern (A Task for Social Marketing: Developing a Carbon Footprint Measurement Scale of Value to the Consumer) Gianfranco Walsh (Individual-Level and Country-Level Antecedents of the Intention to Quit Smoking) Hennes Rahlenbeck (Social Marketing Campaign to decrease the male suicide rate in Germany) |
| 12.30 - 14.00 |
Lunch | Lunch |
| 14.00 - 15.30 |
Session 3 Nina Michaelidou (Determinants of Intentions towards Healthy Eating:Evidence from the Czech Republic and the UK) Patrick Hille (Why Identify Theft Matters to Social Marketers) N.N. |
Session 6 Plenary Session / Round Table Dr. Müller, Bundeszentrale für gesundheitliche Aufklärung (Aids prevention in Germany) |
|
15.30 - 16.00 |
Coffee Break | Coffee Break |
|
16.00 - 17.30 |
Wine tasting at nearby Weinkeller Schwaab |
Session 7 N.N. |
| All sessions (incl. the plenary session on Thursday afternoon) will take place in Room A 308 (Building A, third floor) | ||
| 19:30 |
Conference Dinner (Location=TBA)
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Program as PDF-file