Institute for Management

The course "Basics of Marketing" (“Grundlagen des Marketing”) teaches important concepts and methods for understanding e.g., consumer behavior, market research and the positioning of companies. In other modules, the focus is on issues relating to services marketing and a desired service orientation of companies, which can be pursued, for example, in the sense of a service excellence approach. Knowledge from various disciplines, such as computer science, psychology and sociology, is combined and put into a specific application context.

Here, the management of new media and the consideration of innovative services form the thematic focus of teaching. Modules of classic "Service Management" and "Media Management" are offered, among others. With the help of an interdisciplinary approach, a high level of application relevance is ensured at the same time.

The subject area of economics combines various courses of study. On the one hand, the subject "Economics (and Work)" (“Wirtschaft und Arbeit”) is covered in the Bachelor and Master of Education. In addition, for a large part of the Bachelor's and Master's programs in Department 4, basic economics is taught in various modules. With this focus, for example, issues of network economics are considered, while the area of "Technology Science and Education" is increasingly dedicated to the didactics of technology.

The fundamentals of accounting and the approach to making important investment and financing decisions form further basic building blocks of the economic orientation of various courses of study from the department. In addition, there is the possibility to deepen individual subject areas, such as in the area of the analysis of capital markets and related investment decisions.

Innovations and new technologies are two defining components of the world market that are closely interlinked. Their establishment and management are taught and analyzed in both compulsory and in-depth modules. In addition, the procurement, production and organization of crucial business factors are not left out of consideration.

As an interdisciplinary focus of teaching, fundamentals from various subject areas are taught here. These include Digital Business Management, Entrepreneurship, Knowledge and Cooperation Management, and Human Resources and Organization. These topics are offered in various compulsory and elective modules for Bachelor's and Master's degree programs.

The development and design of delightful customer experiences are a central challenge - both from a practical and a theoretical perspective. Therefore, this research focus is dedicated to central issues of the analysis of (digital) customer behavior as well as the objective of customer and employee delight in order to derive corresponding implications based on empirical findings. The pursuit of a service excellence approach is an important pillar for achieving the defined goals in the corporate context.

Important research foci in this context are e.g., "Emotions in Service Interactions" (on the customer and employee side), "Emotions and Online Customer Engagement Behavior in Social Media," "Innovation Resistance" as well as "Co-Creation." Through an interdisciplinary approach and a high application focus, high-quality research contributions are developed and published in high-ranking scientific journals.

"Computational Economics" as a research focus is based on the modeling of economic problems as well as the simulation of these models for the optimization of economic problems. For this purpose, e.g., methods of machine learning or business analytics are applied.

The research focuses on aspects such as

· Value and time optimal portfolio theories

· Time-related prediction models

· Correlations between FPTs (First passage Times)

· Risk metrics in the context of saving plans

· Risk assessment for option positions

· Decision theory/preference modeling

· Empirical capital market research, extreme events, capital market efficiencies and inefficiencies

Research focuses on aspects such as:

· Technology, innovation and organizational learning

· Transformation and digitalization of industries

· Methods of empirical network and social research

The research area focuses on contributions to a "business organization and business information theory." The focus is on questions that link the various scientific disciplines, information and innovation management, entrepreneurship and organization. Therefore, an open innovation process/approach is pursued.